Statistics are referenced from Basic Attention Token, also known as BAT. Not to mention the amount of bot traffic on the web, which inflicted 7.2 billion in fraud last year alone. With limited data for what they are paying for, there is no way advertisers can hyper-target their ads to potential markets and increase their conversion rates. Advertising Not Making Full Use Of Their Buck With ad dollars down and not shared with the content creators, one can only wonder how long can the smaller publishers sustain and produce great content. To add on, Google and Facebook reportedly take 73% of all ad dollars and 99% of all growth. More than 600 million devices already have adblockers switched on. It is extremely challenging for Publishers to make any money on today’s Internet. Publishers Aren’t Really Making As Much As You Think Be careful of the dodgy websites you go to! ii. Malware such as ransomware is also becoming a frequent occurrence. Ads take around an average of 5 seconds to load and also drains battery life by almost 21%. Sounds like a battery drainer? That’s because it is. Up to 50% of users’ average data usage is attributed to ads and trackers, costing up to $23 per month (which is then put back into advertising dollars, what a vicious cycle). Unknowing Users (You & Us) Being Abusedįor starters, media sites have up to 70 trackers just because ads are implemented to monetize their content. Users, publishers and advertisers are all at the losing end in their own ways.īrendan Eich wants to solve this challenge which means taking the fight to the tech giants, Google, Facebook and whatnot. He explains that Brave is here because digital advertising is overrun by middlemen, fraud and dreaded trackers. If you are not kept in the loop, he is the creator of the Javascript language and co-founder of Mozilla Firefox. What’s Up With Brave?īrendan Eich is the CEO of Brave.
This guide is in no way sponsored by Brave and does not represent the official position of any organisation or person. Disclaimer: This article contains affiliate links under the Brave Creator Referral Program where Guidesify is a verified creator.
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